Test 1a

Table of Contents:

Tourism Management

Tourism Management: The tour operators, travel law, market research, purchasing services, X1

1. Who or what are tour operators,

1a. The historical change to the tour operators,
1b. The marketplace of tour operators,
1c. The market of the travel event through the ages,
1d. The starting situation and general conditions in the market of tour operators,
1e. The tour operator market at a glance,

1f. The tour operators and the change in its closer market environment,
1g. The management of tour operators,
1h. The possible approaches of tour operators in the present,
1i. The functions and work areas of a tour operator,
1j. The various service processes of a tour operator,
1k. The tourist business models of a tour operator,
1l. The corporate goals and organization of a tour operator,
1m. The strategies for market entry (from the point of view of tour operators),
1n. The strategies of internationalization in the business model of tour operators,
1o. The strategic alternatives in the business model of tour operators,


2. LEGAL peculiarities in connection with the travel event,

2a. The right to travel is based on the right to consumer protection,
2 B. The basis and the peculiarities of
Travel law,
2c. What does a travel contract include?
2d. The possible changes of a travel contract,
2e. The cancellation and cancellation of the travel contract,
2f. The performance obligations from the travel contract,
2g. The rights and obligations of the consumer booking the trip,

2h. The legal basis of liability for travel defects,
2i. Liability for travel defects - who is responsible for what and who is responsible,
2y. The Frankfurt table (with / for liability for travel defects),

2k. The insurance coverage of a tour operator,
2l. The insurance for tour operators,
2m. The important protection on the customer money in the current legal situation,

2n. The information obligations of a tour operator towards the traveler,
2o. The (legal) information requirements in the travel brochure,
2p. The information requirements when booking a trip,
2q. The information requirements in the travel confirmation,
2r. The timely information requirements before starting a journey,
2s. The implementation of the (legal) information regulation at the
Catalog design by / at tour operators,
2t. The legal requirements for the product (for tour operators),
2u. The legal requirements for advertising (for tour operators),
2v. The legal requirements for catalogs (for tour operators),


3. The MARKET RESEARCH approaches of a tour operator,

3a. The forecasts in the tourism market,
3b. Market research and analysis in the tourism market,
3c. The methods of market research in the tourism market,
3d. The internal sources and data of market research in the tourism market,
3e. The external sources and data of market research in the tourism market,
3f. The methods of market research in the tourism market,
3g. Analyzes of market research in the tourism market,
3h. The (various) market analyzes in the tourism market,


4. The purchase and procurement of tourism services (in the tourism market),

4a. The management of procurement in the tourism market,
4b. The instruments of procurement in the tourism market,
4c. The procurement objectives of a tour operator (in the tourism market),

 4d. Procurement of accommodation and catering services in the tourism market,
4e. The planning of the purchase of accommodation services in the tourism market,
4f. Procurement of catering services in the tourist market,

4g. The procurement of transport services in the tourist market,
4h. The procurement of the flight performance in the tourism market,
4i. The procurement of buses and rental cars for transport in the tourist market,
4y. Procurement of maritime transport services in the tourism market,
4k. Procurement of marine transport services in the tourism market,
4l. Procurement of rail transport services (in the tourist market),

4m. The provision of care services (in the tourism market),